Be heard,

Be heard,

even when no one can listen...

Vorige Slide
Volgende Slide

Be heard, even when no one can listen...

Understanding each other sooner...
by cuddling, listening & telling.

Our mission: Improve mental well-being by supporting communication between child/client and parent/caregiver.

Cuddly Toy SAMbuddy

is a soft cuddly toy that can record child/client stories and that you can listen to via the (offline) app.

Tool for communication in care and education. Explanation of behavior, use and result of Storytelling Cuddle SAMbuddy.


In the Netherlands 1 in 10 children is bullied, 34,000 children receive special education and there are 62,000 children with an intellectual disability. Sharing feelings and emotions straight to adults can be difficult for them. The Stoytelling Cuddly Toy helps with this.


animation: Danielle Schoonheym / Kas Groothoff / Xavier Leiwakabessy, Grafisch Lyceum Utrecht

All about the SAMbuddy...

vision driven

vision driven

Our profits fund mental well-being, sustainability, and social production, secured by our Steward Ownership model.
circular services

circular services

We prevent waste and overproduction for future generations. With our subscription, SAMbuddy stays valuable: use it as long as needed, then we pass it on.
social production

social production

SAMbuddy is crafted and shipped with renewed materials by Atelier UnIk in Breda, ensuring a significant part of the proceeds supports young people facing employment challenges.

Focus on client, circular and social values

Will you join us?

Together with our fans, partners and audience, we will ensure that everyone is heard, even when no one can listen.

Connect with us and meet:

  • sweet and committed people of sheltered workshop Atelier Unik who make expertly the allergy-free cuddly toy from recycled fabric and filling;
  • students of various healthcare courses in the Netherlands conduct ongoing research into the impact and importance of the SAMbuddy;
  • our network of healthcare and education experts who selflessly advise on the use of the SAMbuddy.

and our team! Because...
We are a socially driven organization (2024) that contributes to psychological well-being by improving communication between clients and caregivers.

As a company we stand for social cooperation, circular services and we are growing towards Steward Ownership Model, in which we jointly determine the course and development of SAMbuddy. Do you also want to contribute to that?


Did you know that…

…through donations some clients, with care needs in a difficult home situation, got their own SAMbuddy?

… you can try out SAMbuddy for a month first?

… you, as a healthcare or education expert, can join the conversation about the development of SAMbuddy? 

… SAMbuddy is produced in a social way, with allergy-free and recycled materials?

… SAMbuddy lasts 5 years?

Tell me more!

Team

Raoul has been developing the SAMbuddy since 2020, collaborating with experts and drawing on years of educational experience, to support mental well-being.

Vincent and Roel joined in 2023. Together, they create an innovative product and a strong network to help when communication is challenging.
Raoul Postel

Raoul Postel

— team —

 

Vincent Kersten

Vincent Kersten

— team —
 
Roel van der Zanden

Roel van der Zanden

— business advisor —

 

Partners

Overview of the most important partners of Storytelling Cuddly Toy SAMbuddy

  Bullying

Bullying is not always visible. The SAMbuddy helps clients share their experiences at their own pace. A private space, like a quiet room, is recommended for a safe environment.

  Sensitive subjects

On sensitive topics like gender, sexual orientation, discrimination, and refugees, the SAMbuddy provides a neutral role. By recording questions and having the SAMbuddy ask them, clients often feel safer and less shy to respond.

  Parent-child relationship

As a parent, understanding your child’s thoughts isn’t always easy. The SAMbuddy bridges the child’s experience and parental support. We recommend guided use at home. When a child records a message while holding the button, they truly want to be heard.

  Speech and Language Education

The SAMbuddy can be used as a tool to practice language skills. Language exercises can be recorded and performed by the child.

  Long-term illness

Chronically ill clients receive much attention for their treatment, but their feelings often go unnoticed—also in adult care. The SAMbuddy provides comfort and companionship. Nurses and doctors can record messages to keep the client informed and encourage them to share their thoughts.

  Refuge

Fleeing and arriving in an unfamiliar country causes trauma. The SAMbuddy is language-independent, allowing clients to express themselves in their own way.

  Fears

In times of fear, the SAMbuddy provides a safe listening ear. A recorded story or song in a familiar voice can bring comfort and distraction.

  Diary

The SAMbuddy can also be used independently by the client, serving as a personal diary.

  Child in isolation

When a client is forced to be in isolation, the SAMbuddy can provide comfort and an outlet for thoughts.

NEDERLANDS