Sharing feelings and emotions directly with adults is often difficult, which means the right help is not always provided. That’s where SAMbuddy Storytelling Cuddle helps.
This soft Storytelling Cuddle connects, offers trust, and a listening ear. Tell your story, listen back to it together via the app, and talk about it afterward.
Read about privacy en datasecurity (SLA) in the tab at the bottom of this page
For children aged 3-11 years or people with an equivalent level of cognitive ability. Being able to speak, press a button, and understand what recording and playback mean is necessary for optimal use of SAMbuddy Storytelling Cuddle.
SAMbuddy Storytelling Cuddle is a tool designed to improve mental well-being by supporting communication between a child/client and a caregiver. SAMbuddy Storytelling Cuddle:
SAMbuddy Storytelling Cuddle is approximately 30 x 30 cm and made of soft, allergy-free textiles by Atelier Unik in Breda, a sewing workshop for young people with a distance to the labor market. All fabric is reused material.
Inside is the 'heart' with three buttons and the app. SAMbuddy Storytelling Cuddle is not connected to the internet or local companynetwork. Only those with access to SAMbuddy can listen to the recorded stories.
SAMbuddy is available in two versions:
Features
You can, of course, express yourself and share your story. Whenever you want and in any language.
As a caregiver, you can sing a song, ask questions, or record a short story. You can even play music or an audiobook via Bluetooth through the Storytelling Cuddle!
If you want, your story will always be heard, even when no one is listening at the moment.
Each Storytelling Cuddle runs the offline app, which automatically opens after connecting to the Storytelling Cuddle WiFi. So you can start immediately without installation and without linking to a secure organizational network. Only those with the WiFi password have access to this app and the recorded stories.
The Storytelling Cuddle provides feedback through vibration and light signals. And if you sleep with it at night, you can mute these signals.
Is there only one Storytelling Cuddle but multiple clients who each want to tell their own story? Each person can check in with their own card. This keeps questions and stories separate per user, ensuring privacy.
Healthcare professionals, teachers, and parents who observe concerning behavior in their client/student/child and want to respond with appropriate help. This includes:
The lack of time and staff in healthcare and education forces a focus on more functional, practical care. This type of care is measurable, controllable, and concrete.
Listening to the child/client and identifying an underlying psychological problem takes time. Psychological care is unpredictable in results and difficult to schedule. The increasing number of ‘social robots,’ such as daily schedule and entertainment robots in education and healthcare, indicates a growing need for psychological well-being, yet time is lacking.
If it is unclear what is going on in someone's mind, it becomes difficult to provide the right help and guidance. Care processes take longer, and frustration, loneliness, and misunderstandings increase. A lack of social interaction raises the risk of physical and mental health problems.
Sharing trauma, fear, sadness, and anger is often difficult for children—especially those with autism or intellectual disabilities. They struggle to find the right words, fear the reaction, or feel uncomfortable speaking directly to someone.
Education and healthcare professionals experience this daily with their students/clients who have psychological difficulties. Parents experience this when their child does not fit within the regular school system or is in an unsafe home environment.
Research among 250 professionals in healthcare and education shows:
In June 2022, the WHO published a report on global mental well-being:
Source: WHO report, June 2022
In the Netherlands:
For SAMbuddy Storytelling Cuddle:
The bond of trust between the client and the caregiver is essential when using the Vertelknuffel. Each client is unique, with their own needs and preferences in usage. We believe in the continuous exchange of knowledge and experience.
On the other hand, we do not want to burden future generations with overproduction and waste of resources. It would be terrible if Vertelknuffels were left unused in a closet while we know they could benefit so many people.
That is why we offer the Vertelknuffel as a subscription service. Use the Vertelknuffel for as long as you need and then return it. We will find it a new home. Your subscription will automatically end.
For children at home or clients in care and education institutions, we offer ‘full-service’ support through two subscription plans:
And... Do you want to help a child yourself? You can also donate a Vertelknuffel! Check out this page.
SAMbuddy was born on February 1, 2020, with the idea emerging during the Epe Creaton.
Read more about the 'SAMbuddy-effect'
Children with multiple intellectual disabilities used the Storytelling Cuddly Toy as an intermediary because it gave them more peace to choose their own words at their own time;
A number of children learned how to discuss a dilemma with an adult by first speaking. After which they are more likely to dare to tell their story directly;
Did a 'trauma' emerge in the middle of the night, which the child also sensed that she had to talk about;
Mother's voice had a reassuring effect as soon as a girl with Down syndrome woke up at night and could listen to a recorded story from mother. She even made her own bed from a shoebox for the cuddly toy;
Calmed down a child by briefly 'ranting' at the Storytelling Cuddly Toy after he was angry because the teacher had not responded to his story in class;
Children gave the Storytelling Cuddly Toy its own name;
One child thought the Storytelling cuddly toy looked like a strong man without a head. For another child it was an anchor;
A child liked to hear over and over again that the parents love her and that she can tell anything;
Spoke a child short things during a night when she couldn't sleep.
version: 25-08-2025
Due to the processing of special categories of personal data, information security in healthcare and education is very important. The law requires healthcare providers and educational organizations to have and apply a solid information security policy. Protecting privacy-sensitive information of employees and clients/students is of utmost importance.
The explanation in this document answers questions about privacy and data protection during the use of Vertelknuffel SAMbuddy. This provides a clear understanding of the functionality of Vertelknuffel SAMbuddy, where data is stored, and who has access to that data.
Vertelknuffel BV, as a supplier and service provider, aims to make every effort to explain privacy and data protection as clearly as possible, thereby removing this barrier to the use of Vertelknuffel SAMbuddy.
Vertelknuffel SAMbuddy improves mental well-being by supporting communication between client and caregiver. Discover earlier what is going on, making guidance more effective!
It is a soft cuddly toy that can record clients’ stories, which the caregiver can replay via the app. Without internet or network connection. As soon as the client holds down the record button, the story is stored on the Vertelknuffel. The caregiver can record responses, songs, or stories, so the client can play them back and/or respond.
Engaging Vertelknuffel BV as a supplier or service provider is an important decision, and like any collaboration, this must be based on trust. Therefore, in this document, Vertelknuffel BV provides transparency and clarity about its security, compliance, and operational policies.
Vertelknuffel BV emphasizes that this product is a Minimal Viable Product (MVP), and is currently being optimized to become a fully-fledged and certified tool for healthcare and education.
Vertelknuffel BV will, every 3 years or in the case of a contract change/renewal, contact the organization to have this list re-evaluated and updated to meet the then-applicable security requirements and already implemented measures.
The Storytelling Cuddly Toy:
By purchasing Vertelknuffel SAMbuddy, the people of social workplace and sewing workshop UnIk in Breda are supported. With great love and care, they make the soft, allergy-free Vertelknuffel from recycled materials.
Vertelknuffel BV strives to make all visual expressions and use of Vertelknuffel SAMbuddy (digitally) accessible.
Vertelknuffel SAMbuddy
info@vertelknuffel.nl
i-DEPOT EU: 152965
Benelux Trademark Register: 1486477
Chambre of Commerce: 90517423
Utrecht, The Netherlands
VAT: NL865344516B01
IBAN: NL85ABNA0122801903
The soft the SAMbuddy is patient, offers trust and a listening ear. It is a tool to support communication between client and counselor, regardless of time and place.
Make sure that children are heard, even if talking to someone is not possible.