Vertelknuffel SAMbuddy

Vertelknuffel SAMbuddy

Vertelknuffel SAMbuddy met Computable Award

Tell and share your story, whenever you want...

construction of the Cuddly Toy

Winner Computable Awards with the team Vertelknuffel SAMbuddy and Team Utrecht University

Offline app with recording and settings management

Sharing feelings and emotions directly with adults is often difficult, which means the right help is not always provided. That’s where SAMbuddy Storytelling Cuddle helps.

This soft Storytelling Cuddle connects, offers trust, and a listening ear. Tell your story, listen back to it together via the app, and talk about it afterward.

Read about privacy en datasecurity (SLA) in the tab at the bottom of this page


Who is it for?

For children aged 3-11 years or people with an equivalent level of cognitive ability. Being able to speak, press a button, and understand what recording and playback mean is necessary for optimal use of SAMbuddy Storytelling Cuddle.


What is it?

SAMbuddy Storytelling Cuddle is a tool designed to improve mental well-being by supporting communication between a child/client and a caregiver. SAMbuddy Storytelling Cuddle:

  • Provides insight into the help request;
  • Reduces tension between child and adult;
  • Boosts self-confidence;
  • Helps regulate emotions and stress;
  • Delivers faster results in treatment processes.

SAMbuddy Storytelling Cuddle is approximately 30 x 30 cm and made of soft, allergy-free textiles by Atelier Unik in Breda, a sewing workshop for young people with a distance to the labor market. All fabric is reused material.

Inside is the 'heart' with three buttons and the app. SAMbuddy Storytelling Cuddle is not connected to the internet or local companynetwork. Only those with access to SAMbuddy can listen to the recorded stories.

SAMbuddy is available in two versions:

  1. Soft
  2. Weighted (3kg)

Features

  • Records stories and plays back questions/songs;
  • Doesn't listen in, for example because of AI;
  • USe language-independent;
  • Easy to use;
  • Offline tool with respect for privacy;
  • Connects easily with all phones and computers, without requiring an app installation;
  • Does not connect to organizational networks;
  • The app is bilingual in Dutch and English;
  • Socially and sustainably produced;
  • Tested by a broad range of users:
    o   In 3 primary schools;
    o   In 12 healthcare institutions with over 1,000 clients;
    o   By 5 universities of applied sciences with care and social robotics modules;
    o   And 14 independent psychological caregivers.


What can you do with it?

You can, of course, express yourself and share your story. Whenever you want and in any language.

As a caregiver, you can sing a song, ask questions, or record a short story. You can even play music or an audiobook via Bluetooth through the Storytelling Cuddle!

If you want, your story will always be heard, even when no one is listening at the moment.

Each Storytelling Cuddle runs the offline app, which automatically opens after connecting to the Storytelling Cuddle WiFi. So you can start immediately without installation and without linking to a secure organizational network. Only those with the WiFi password have access to this app and the recorded stories.
The Storytelling Cuddle provides feedback through vibration and light signals. And if you sleep with it at night, you can mute these signals.

Is there only one Storytelling Cuddle but multiple clients who each want to tell their own story? Each person can check in with their own card. This keeps questions and stories separate per user, ensuring privacy.


Who experiences the problem of not being heard?

Healthcare professionals, teachers, and parents who observe concerning behavior in their client/student/child and want to respond with appropriate help. This includes:

  • Children in special education, with intellectual disabilities, or with trauma;
  • Children with autism, those being bullied, or those growing up in difficult home situations, such as parental divorce, chronic illness, or the death of a family member;
  • Refugee children traumatized by their flight.
  • People with dementia


child and fight at homechild and mental disorderchild and bullyingchild and lonelyness or depression


What causes this problem?

The lack of time and staff in healthcare and education forces a focus on more functional, practical care. This type of care is measurable, controllable, and concrete.

Listening to the child/client and identifying an underlying psychological problem takes time. Psychological care is unpredictable in results and difficult to schedule. The increasing number of ‘social robots,’ such as daily schedule and entertainment robots in education and healthcare, indicates a growing need for psychological well-being, yet time is lacking.


What are the consequences of not being heard?

If it is unclear what is going on in someone's mind, it becomes difficult to provide the right help and guidance. Care processes take longer, and frustration, loneliness, and misunderstandings increase. A lack of social interaction raises the risk of physical and mental health problems.

Sharing trauma, fear, sadness, and anger is often difficult for children—especially those with autism or intellectual disabilities. They struggle to find the right words, fear the reaction, or feel uncomfortable speaking directly to someone.


How do we know this problem exists?

Education and healthcare professionals experience this daily with their students/clients who have psychological difficulties. Parents experience this when their child does not fit within the regular school system or is in an unsafe home environment.

Research among 250 professionals in healthcare and education shows:

  • 75% of their clients have learning difficulties and do not receive the support they need. Often, it is unclear what the real issue is;
  • 50% of them feel lonely or struggle with their emotions.

In June 2022, the WHO published a report on global mental well-being:

  • 1 billion people suffer from mental disorders, including 140 million adolescents under 18.
  • 1 in 100 people commits suicide, 58% of whom are under 50.
  • People with mental disorders die 10-20 years earlier.
  • Child abuse, bullying, and victimization are the leading causes of depression.
  • Depression and anxiety have increased by 25% since COVID.

Source: WHO report, June 2022


How large is the target audience?

In the Netherlands:

  • 350,000 children experience bullying, loneliness, or an unsafe home environment.
  • 34,000 children attend special education.
  • 62,000 children with intellectual disabilities require daily care.

For SAMbuddy Storytelling Cuddle:

  • The feasible market is 3% (based on sales figures of other social robots in healthcare and education).
  • The available market is 450,000 children in the Netherlands.
  • The addressable market is 140 million adolescents worldwide.


child and issues at schoolchild and traumachild and secretschild and frustration


Our Approach

The bond of trust between the client and the caregiver is essential when using the Vertelknuffel. Each client is unique, with their own needs and preferences in usage. We believe in the continuous exchange of knowledge and experience.

On the other hand, we do not want to burden future generations with overproduction and waste of resources. It would be terrible if Vertelknuffels were left unused in a closet while we know they could benefit so many people.

That is why we offer the Vertelknuffel as a subscription service. Use the Vertelknuffel for as long as you need and then return it. We will find it a new home. Your subscription will automatically end.


Let’s Connect!

For children at home or clients in care and education institutions, we offer ‘full-service’ support through two subscription plans:

  • Home: The Vertelknuffel supports communication with the client in a home setting.
  • Care: The Vertelknuffel supports you as a healthcare or education professional in communication with clients.

And... Do you want to help a child yourself? You can also donate a Vertelknuffel! Check out this page.

Yes, I want to join you!


SAMbuddy was born on February 1, 2020, with the idea emerging during the Epe Creaton.

SAMbuddy-effect


Provides insight into the request for assistance

Reduces the tension between client and caregiver

Increases the clients self-confidence

Regulates increased emotion and tension

Achieves early results during treatment processen


Read more about the 'SAMbuddy-effect'

manual


user-experience


Do children tell their dilemmas to a cuddly toy?

Children with multiple intellectual disabilities used the Storytelling Cuddly Toy as an intermediary because it gave them more peace to choose their own words at their own time;

A number of children learned how to discuss a dilemma with an adult by first speaking. After which they are more likely to dare to tell their story directly;

Did a 'trauma' emerge in the middle of the night, which the child also sensed that she had to talk about;

Mother's voice had a reassuring effect as soon as a girl with Down syndrome woke up at night and could listen to a recorded story from mother. She even made her own bed from a shoebox for the cuddly toy;

Calmed down a child by briefly 'ranting' at the Storytelling Cuddly Toy after he was angry because the teacher had not responded to his story in class;

Children gave the Storytelling Cuddly Toy its own name;

One child thought the Storytelling cuddly toy looked like a strong man without a head. For another child it was an anchor;

A child liked to hear over and over again that the parents love her and that she can tell anything; 

Spoke a child short things during a night when she couldn't sleep.

privacy and datasecurity

version: 25-08-2025

1.    Introduction

Due to the processing of special categories of personal data, information security in healthcare and education is very important. The law requires healthcare providers and educational organizations to have and apply a solid information security policy. Protecting privacy-sensitive information of employees and clients/students is of utmost importance. 

The explanation in this document answers questions about privacy and data protection during the use of Vertelknuffel SAMbuddy. This provides a clear understanding of the functionality of Vertelknuffel SAMbuddy, where data is stored, and who has access to that data. 

Vertelknuffel BV, as a supplier and service provider, aims to make every effort to explain privacy and data protection as clearly as possible, thereby removing this barrier to the use of Vertelknuffel SAMbuddy.

2.    Services

Vertelknuffel SAMbuddy improves mental well-being by supporting communication between client and caregiver. Discover earlier what is going on, making guidance more effective!

It is a soft cuddly toy that can record clients’ stories, which the caregiver can replay via the app. Without internet or network connection. As soon as the client holds down the record button, the story is stored on the Vertelknuffel. The caregiver can record responses, songs, or stories, so the client can play them back and/or respond.

3.    Relevance

Engaging Vertelknuffel BV as a supplier or service provider is an important decision, and like any collaboration, this must be based on trust. Therefore, in this document, Vertelknuffel BV provides transparency and clarity about its security, compliance, and operational policies.

Vertelknuffel BV emphasizes that this product is a Minimal Viable Product (MVP), and is currently being optimized to become a fully-fledged and certified tool for healthcare and education.

Vertelknuffel BV will, every 3 years or in the case of a contract change/renewal, contact the organization to have this list re-evaluated and updated to meet the then-applicable security requirements and already implemented measures.

4.    Security Questions

  1. Through a Wi-Fi access point and a (generic) password, there is access to the app and data on Vertelknuffel SAMbuddy. Wi-Fi name and password can then be changed there. In case of loss of a self-chosen password, Vertelknuffel SAMbuddy must be reset to factory settings. All stored data will then be permanently deleted.
  2. Data is stored only on the internal SSD storage (32GB) of Vertelknuffel SAMbuddy.
  3. Data is not shared with third parties and is only available on Vertelknuffel SAMbuddy. There is no connection to the internet or local organization network.
  4. Only with the Wi-Fi password is there access to the data on Vertelknuffel SAMbuddy. This concerns mp3/wav audio and a LOG file. These can also be deleted and downloaded by the administrator, after which the responsibility for this download lies with the administrator.
  5. The LOG file records firmware version, date and time of button actions, activation of Bluetooth, downloads, and administrator consent. This log file can be downloaded via the app in the Settings tab.
  6. On Vertelknuffel SAMbuddy no personal data is requested, stored, or shared. When opening the app, explicit consent from the administrator and implicit consent from the client is requested once for data management, including replaying and deleting audio files.
  7. For administrative purposes, we store the contact details of the organization and contact person(s) in our secure environment. This data is not shared with third parties outside the organization of Vertelknuffel BV.
  8. Recording is only possible as long as the client or administrator holds down the record button.


Screenshot showing consent statement to use the app Screenshot with permission statement for downloading audio files


Other Answers

  1. Vertelknuffel SAMbuddy does not contain GPS tracking and is therefore not traceable outside the range of the Wi-Fi antenna in Vertelknuffel SAMbuddy.
  2. The app running on Vertelknuffel SAMbuddy is a so-called Captive Portal and does not need to be installed. However, the app can be updated by downloading and installing an ota file that Vertelknuffel BV provides exclusively with a version number via www.vertelknuffel.nl/update. This ota file only updates the app and leaves the data untouched. The firmware version number can be found in the app, under the Update tab.
  3. Vertelknuffel SAMbuddy is provided on a subscription basis. Warranty, replacement, or repair are included as long as the subscription runs.
  4. After termination of a subscription or pilot, the Vertelknuffel must be returned to avoid waste of raw materials. After a pilot, a subscription for a longer period can be taken if desired.
  5. In case of loss of the Vertelknuffel, it will be replaced during the term of a subscription or pilot upon payment of € 280.
  6. A data processing agreement will be concluded upon request, as well as the execution of a DPIA.
  7. Access to the portal on Vertelknuffel.nl, for example about a pilot, is purely informative in nature and contains no personal data. Vertelknuffel BV will always first request permission if such a need arises.
  8. Vertelknuffel BV is not responsible for damage caused by incorrect use of the product, based on the manual available at that time. All agreements with Vertelknuffel BV are governed by Dutch law. In cases not covered by these terms, Vertelknuffel BV reserves the right to make additional arrangements with the organization.
  9. In the event of functional problems or data loss, Vertelknuffel BV should be contacted as soon as possible via the email address info@vertelknuffel.nl or telephone number: +31 614657653. As a supplier, Vertelknuffel BV will work together with the organization to arrive at an adequate solution.

Conclusion

Vertelknuffel SAMbuddy:

  • provides earlier insight into the care request
  • makes treatment time more efficient
  • helps improve communication



  • only records when the record button is pressed
  • does not connect to the internet.
  • does not share data via the internet or with third parties.
  • does not require access to the organization’s network.
  • runs the pre-installed app. Installation of this app is not applicable.
  • stores all data only on internal SD storage.
  • shows data only to the administrator via a Wi-Fi access point with password protection.
  • activates/deactivates Bluetooth only after being switched on/off in the app by the administrator.
  • can be reset to factory settings, permanently erasing all data

By purchasing Vertelknuffel SAMbuddy, the people of social workplace and sewing workshop UnIk in Breda are supported. With great love and care, they make the soft, allergy-free Vertelknuffel from recycled materials.

Vertelknuffel BV strives to make all visual expressions and use of Vertelknuffel SAMbuddy (digitally) accessible.